Consumerism in World History: The Global Transformation of Desire
This second edition of Consumerism in World History draws on recent research of the consumer experience in the West and Japan, while also examining societies less renowned for consumerism, such as those in Africa.
By relating consumerism to other issues in world history, this book forces reassessment of our understanding of both consumerism and global history. Each chapter has been updated and new features now include:
With updated suggested reading, the second edition of Consumerism in World History is essential reading for all students of world history.
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Review: Consumerism in World History: The Global Transformation of DesireUser Review - Rob - Goodreads
Though not well cited, this book still gives you an excellent idea of how consumerism originated, how it spread globally, and why it has persisted. Read full review