Buyology: Truth and Lies About Why We Buy (Google eブックス)
Random House LLC, 2008/10/21 - 256 ページ
How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?
In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can “Cool” brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds.
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Review: Buyology: Truth and Lies About Why We Buy and the New Science of Desireユーザー レビュー - Jessica - Goodreads
While the book was interesting, I grew to dislike the writing style over time. The author's lead ins to the next chapters were pointless, and he often seemed to be floating around the topic instead of ... レビュー全文を読む
Review: Buyology: Truth and Lies About Why We Buyユーザー レビュー - Jjudyfl - Goodreads
I read this book in June 2010. I like books about marketing, and have a particular fondness for those who tell me how advertising tricks people. (This skepticism can, no doubt, be traced back to old ... レビュー全文を読む
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