Event Planning: The Ultimate Guide To Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
John Wiley & Sons, 2009/02/09 - 448 ページ
For event planners, there’s no such thing as a dress rehearsal!
Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. Fully revised and updated, Event Planning, Second Edition, gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on:
It’s still the comprehensive guide that it always has been, but much has changed in the industry in recent years, and this new edition of Event Planning includes:
What you don’t know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you behind the scenes and through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management, providing practical tools for anyone who has to plan and execute a truly special event:
Praise for Event Planning
"Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a useful working guide."
"A blueprint for executing events for 50 or 2,000, with budgets of a few thousand dollars to hundreds of thousands."
"Event Planning will save beginning event planners from plenty of heartbreak and headaches."
"Event Planning gives readers a blueprint for planning and executing special events with flair. Consider the book as preventative maintenance."
"A guide to well planned events. Event Planning is a must for any PR maven."
"This book will be a help to all event planners, from rank beginners to seasoned professionals. It provides excellent guidelines as well as helpful details."
For downloadable versions of the checklists, additional forms and tools, author Q&A, and more, please visit our companion website at www.wiley.ca/go/event_planning.
レビュー - レビューを書く
Review: Event Planningユーザー レビュー - Overstock.com
This is a wonderful detailed book for anyone interested in pursuing event marketing for fun or work. My students really love it and actually read it cover to cover!
Review: Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Eventsユーザー レビュー - Missy - Goodreads
I LOVE event planning, and was surprised this book was not very enjoyable. It was very heavy writing. It was informative and slow. レビュー全文を読む
The First Steps Initial Planning Budgeting
Organization and Timing
Location Location Location
Whos It All For?
Food and Beverage