The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
Henry Holt and Company, 2009/01/06 - 308 ページ
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."—Los Angeles Times Book Review
How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.
Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don’t get a fair reward for their work.
Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
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Review: The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economicsユーザー レビュー - Nick - Goodreads
I read about 2/3rds of this book before Shermer's premise became obscured by the random tidbits of this and that. I had a hard time figuring out how he was trying to connect the things he was talking ... レビュー全文を読む
Review: The Mind of the Market: Compassionate Apes, Competitive Humans, and Other Tales from Evolutionary Economicsユーザー レビュー - JP - Goodreads
Michael Shermer's life is as interesting as this explanation about how our minds haven't yet caught up to our modern economic world. We're hard-wired to make purchases quickly, share our big kills ... レビュー全文を読む