The Long Tail: Why the Future of Business Is Selling Less of More
Hyperion, 2008/07/08 - 267 ページ
The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
"It belongs on the shelf between The Tipping Point and Freakonomics."
"Anderson's insights . . . continue to influence Google's strategic thinking in a profound way."
--Eric Schmidt, CEO, Google
"Anyone who cares about media . . . must read this book."
--Rob Glaser, CEO, RealNetworks
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Review: The Long Tail: Why the Future of Business is Selling Less of Moreユーザー レビュー - Heather Browning - Goodreads
I wouldn't have considered myself particularly interested in economics, or whatever this book falls under exactly, but I loved it. My only complaint may be that, given how simple the main point was ... レビュー全文を読む
Review: The Long Tail: Why the Future of Business is Selling Less of Moreユーザー レビュー - Charles Allan - Goodreads
For decades, the marketplace revolved around strong demand and limited supply. This dynamic translated into the mass experience and the big hit. The long tail - that part of the graph line after the ... レビュー全文を読む