Public Relations and the Press: The Troubled Embrace
Northwestern University Press, 2007/08/10 - 300 ページ
We are living in what one author describes as “highly promotional times.” Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between the practitioners of public relations and journalism has resulted in a troubling shift in power. Public Relations and the Press examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.
A democracy works when individuals have access to reliable information upon which to base decisions—information that in our day comes from the mass media. But what if journalists do not have the wherewithal to question their sources and evaluate the information they provide? This, Karla K. Gower explains, is precisely what happens when economic and competitive pressures shift power from the journalist to the source—and the source, not the journalist, controls the flow of information to the public. Gowers describes a situation in which people, “informed” by practitioners of public relations, do not have sufficient information to make valid decisions. At stake is the core credibility of the press itself, and therefore the essential claim of journalism to a privileged role in a democratic social order.
レビュー - レビューを書く
他の版 - すべて表示
administration administration’s advertising advisers agency American audience became Blyskal Branzburg broadcast Broder Bush Bush’s cable campaign Clinton columnist communication consumer consumerism corporate credibility criticism David Deaver debate Democratic Dixie Chicks editors Eisenhower executive Ford Gergen Grenada groups Hertsgaard industry interview investigative issues Ivy Lee January journalism journalists Kennedy Kennedy’s magazine manage marketing mass mass media McCarthy media coverage ment Nader networks newspapers NewYork Nixon O’Reilly percent political polls PR practitioners PR Week president presidential press conference press corps produced promote public opinion public relations practitioners Public Relations Quarterly radio Reagan rela releases reporters response Richard Nixon role Silent Spring social sources Spin Spin Doctors Spiro Agnew story strategy television tions video news releases Vietnam viewers Vital Speeches VNRs voters wanted Washington Post Watergate White House William Safire Woolworth’s York