Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Harvard Business School Press, 2007/12/01 - 177 ページ
Business leaders need bold strategies to stay relevant and win. InBig Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalised small think—the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.
Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show big think strategy in action.
Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success.
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Review: Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behindユーザー レビュー - Chris Ross - Goodreads
This is a pretty good book on how to think big and how to come up with new strategies. I listened to the audio book and I will consider reading the book and buying a copy so that I can have it as a ... レビュー全文を読む
Review: Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behindユーザー レビュー - Lori Grant - Goodreads
A must-read book on innovation for knowledge workers and entrepreneurs. レビュー全文を読む