The Persuasion Handbook: Developments in Theory and Practice
The Persuasion Handbook provides readers with cogent, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and lays out research strategies for addressing those challenges.
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Some Basic Distinctions
Oscillation in Beliefs and Decisions
The Quick and the Strong
A Cognitive Dissonance Theory Perspective on Persuasion
Language Expectancy Theory
The Role of Attitude Functions in Persuasion and Social Judgment
Its Impact on Persuasion Theory and Research
Figurative Language and Persuasion
Persuading in the Small Group Context
A VariableBased Typology and a Review
Persuasion in the Legal Setting
Enlarging the Role of Environment as
Overcoming the Challenges of Environmental
The HeuristicSystematic Model of Social Information Processing
Theory and Applications
The Theory of Reasoned Action
PART IIL AFFECT AND PERSUASION
Persuasion and the Structure of Affect
Guilt as a Mechanism of Persuasion
Persuasive Effects of Product Warning Labels
Language and Persuasion
Message Framing in the Prevention and Early Detection of Illness
Book Summary of The Persuasion Handbook: Developments in Theory ...
According to The Persuasion Handbook: Developments in Theory and Practice, persuasion is a symbolic transaction, which uses reason and/or emotional appeals ...
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COMMUNICATION 518: THEORIES OF PERSUASION FALL, 2004 Instructor ...
(Eds.), The persuasion handbook: Developments in theory and practice (pp. 39-. 62). Thousand Oaks, CA: Sage. Unit III: An Overview of Dual Process Theories ...
tholian.sla.purdue.edu/ academic/ comm/ pdf_doc_etc/ vita_etc/ COM5182004.pdf
(Eds.), The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage:. pp. 117-136. Crano, wd (1995). Attitude strength and vested ...
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Department of Communication Arts & Sciences - Penn State University
The persuasion handbook: Developments in theory and practice. Thousand Oaks, CA: Sage. Dillard, jp, & Shen, L. (2005). On the nature of reactance and itsâ€™ ...
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Persuasion and Influence for Profit, Success and Happiness - Books
Persuasion and Influence Books. This is a collection of books that I have found to be very informative and in some cases even invaluable as a student of ...
Fishing for Sustainability: The Effects of Indirect and Direct ...
Fishing for Sustainability: The Effects. of Indirect and Direct Persuasion. Abstract. Susan R. Fussell. Human Computer Interaction. Institute ...
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The Effectiveness of Argumentative Strategies
The Persuasion Handbook. Developments in Theory and Practice, pp. 445–. 473, Sage Publications, Thousand Oaks, London. Burgoon, M., E. Alvaro, ...
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Book Reviews. Preston, P. (2001). Reshaping Communications: Technology, Infor-. mation and Social Change. London: Sage. ISBN 0-8039-8563-0 (320 pp.) ...
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