Since its debut in 1990, "Bridal Bargains" has provided over 300,000 couples with the ticket to affordable trips down the aisle. With U.S. wedding costs soaring and the age of marrying pairs on the rise -- the average age is now 30 -- today's brides and grooms are sophisticated consumers on the hunt for creative solutions to overspending. In their now-classic guide, Denise and Alan Fields debunk the myths and provide the tips that help contemporary couples plan the wedding of their dreams without a nightmare pricetag.
"Bridal Bargains" also features over 30 photos of flowers, cakes, and gowns; easy-to-spot icons that direct readers to money-saving secrets, shopping strategies, questions to ask, and pitfalls to avoid; more "Weddings Across America, " spotlighting local wedding trends and costs in several new cities; and the all-time best frugal wedding tips submitted by readers. Complete with a detachable list of key questions to ask merchants, the book provides a one-stop road map for navigating the $10-billion wedding market.