OBD: obsessive branding disorder : the illusion of business and the business of illusion
PublicAffairs, 2008/06/02 - 230 ページ
The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day. Increasingly, brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape fueled both by the rise of cheaper, foreign brands and by so-called house-brands (the eponymous brands of Wal-Mart, Target, and the like), American companies are in a mad dash to keep up. Branding, or identity-making, has begun to replace the research and development of yore.
From the fertile crescent of branding (Cincinnati), to the laboratories of sensory specialists (musicologists and "noses"), Lucas Conley takes us on a long-overdue journey through the strange culture that is our own. As hilarious as it is frightening, Conley's investigation into the phenomenon of rampant commercialism (often backed by little substance), offers an illuminating portrait of an age of obsession.
この書籍の 3 ページで attention economy が見つかりました
検索結果1-3 / 3
レビュー - レビューを書く
|星 5 つ|
|星 4 つ|
|星 3 つ|
|星 2 つ|
|星 1 つ|
Review: OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusionユーザー レビュー - Melissa Anderson - Goodreads
Conley has done well in providing overdue business and cultural criticism for our quick fix, near-sighted economy. He cleverly points out that, over the last decade, business has become obsessed with ... レビュー全文を読む
Review: OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusionユーザー レビュー - Jack - Goodreads
Good --- Good business book about marketing and branding and how it takes over our lives. Sounds, smells, everything is branded using everything from psychological research to intense focus groups and ... レビュー全文を読む