It's a Jungle Out There
Ricky Nixon is the highest profile sports agent in the country, responsible for managing and marketing some of the biggest names in AFL - Ablett, Carey, Cousins, Dunstall, Richardson, Riewoldt, Hird, Modra, to name but a few. Almost single-handedly he has revolutionised the way players are represented and remunerated, bringing in the best of modern marketing and management techniques from the US and adapting them to local conditions - often in the face of opposition from the game's conservative vested interests. It's a Jungle Out There is Ricky's story. From his early playing days, to starting out as an agent and now his ongoing success, this is a candid and fascinating account of the normally behind-the-scenes world of player management. Along with his own insights into the game, its big names and future directions, it takes us deep into Ricky's AFL jungle - a place full of huge stars, huge deals, huge headlines and huge headaches.
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