Why We Buy: The Science Of Shopping
Simon & Schuster, 2000/06/02 - 256 ページ
Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.
この書籍の 27 ページで kids が見つかりました
検索結果1-3 / 27
レビュー - レビューを書く
|星 5 つ|
|星 4 つ|
|星 3 つ|
|星 2 つ|
|星 1 つ|
Review: Why We Buy: The Science of Shoppingユーザー レビュー - Hank Stuever - Goodreads
Also essential book for anyone curious about the culture of American (and now global) shopaholism. For some reason, I found "Call of the Mall" (the follow-up to "Why We Buy" a little more enjoyable, useful. レビュー全文を読む
Review: Why We Buy: The Science of Shoppingユーザー レビュー - Nablamax - Goodreads
Didn't like his view of the role of the Internet in tomorrow's retail experience. Last chapters are pretty much free advertising for his firm. Rest of the book gives an accurate description on how to ... レビュー全文を読む
他の版 - すべて表示
IT企業で働くバイリンガルママの育児日記(ブログ）: Why we Buy (長文 ...
IT企業で働くバイリンガルママの育児日記(ブログ）: Why we Buy (長文読書感想文） : ブログ
ymaruiwa.spaces.live.com/ blog/ cns!EFBFDF3A3B74D4C4!1715.entry
Book Publishing: Why We Buy
Paco Underhill's "Why We Buy: The Science of Shopping" was at the top of many reading lists a few years ago. Underhill, who runs a company that studies 'the ...
www.publishingcentral.com/ articles/ 20030915-4-5398.html
Applying Lessons from Why We Buy by Paco Underhill to Your Own ...
Applying Lessons from. Why We Buy. by Paco Underhill. to Your Own. Online Business. This work is licensed under a. Creative Commons ...
www.cehwiedel.com/ factualreports/ WebDesign/ online-WhyWeBuy-ebook.pdf
Why We Buy
By PACO UNDERHILL Simon & Schuster. Read the Review. A Science Is Born. Comfortable shoes, the American commercial camouflage uniform — khaki pants, ...
www.nytimes.com/ books/ first/ u/ underhill-buy.html
Why We Buy: The Science of Shopping
Why We Buy: The Science of Shopping 04/ 02/ 2002 This landmark book, published early in 1999, was the result of more than 20 years of hands-on research. ...
www.nfib.com/ object/ 1584123.html
Catalyst: Why We Buy – the science of shopping - ABC TV Science
Shopping We all do it – but beyond basic food and shelter why do we buy? Dr Jonica Newby travels to the US to meet the scientists investigating the power of ...
www.abc.net.au/ catalyst/ stories/ s1907307.htm
Neuromarketing » Why We Buy
Why We Buy - The Science of Shopping, by Paco Underhill, isn’t exactly what the title might imply. It’s not a neuromarketing text, it doesn’t delve deep ...
www.neurosciencemarketing.com/ blog/ articles/ why-we-buy.htm
Why We Buy: The Science Of Shopping by Paco Underhill
Why We Buy: The Science Of Shopping by Paco Underhill - $5 (Hawthorne) ... Why We Buy: The Science Of Shopping by Paco Underhill (Paperback) ...
losangeles.craigslist.org/ wst/ bks/ 642775830.html
Why We Buy: The Science of Shopping
Why We Buy: The Science of Shopping By Paco Underhill Simon & Schuster, 1999 A Review by Vince Juliano. A day or two after finishing Paco Underhill's ...
www.ctlibraryassociation.org/ lookbooks/ reviews/ whybuy.html
JSTOR: Why We Buy: The Science of Shopping
TERRY CLARK Editor Southern Illinois University Book Reviews Why We Buy: The Science of Shopping by Paco Underhill (New York: Simon & Schuster, 1999, ...