Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
HarperCollins, 2010/04/27 - 384 ページ
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
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Review: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisionsユーザー レビュー - Elina Immonen-seise - Goodreads
Interesting and easy to read even if you're not that much into behavioral economics. レビュー全文を読む
Review: Predictably Irrational: The Hidden Forces That Shape Our Decisionsユーザー レビュー - Janne Cederberg - Goodreads
The example of The Economist's pricing model (online only: $50, print only: $120 and online & print: $120) stuck to my mind and how almost all chose the last option. Also the MIT bar experiment with ... レビュー全文を読む