Cengage Learning, 2008 - 624 ページ
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
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activities advertising Amazon.com bank bidders brand browser buyers called catalog Chapter client computer companies company’s connection consumer cost create credit card customer relationship management customers database developed domain name e-mail messages eBay electronic cash electronic commerce electronic commerce software electronic wallet elements encryption example Figure firewall firms hardware Idealab industry Internet issues large number laws marketplace merchant Microsoft offer Online Auctions online business Online Companion operating organizations packets payment card PayPal phishing portal protocol retail revenue model reverse auctions RFID search engine sell sellers server computers site’s spam specific strategy suppliers supply chain tags technologies tion transaction users Virtual Communities visitors Web browser Web server Web services wireless Yahoo