American cinema of the 1910s: themes and variations
Charlie Keil, Ben Singer
Rutgers University Press, Feb 28, 2009 - Performing Arts - 278 pages
The essays in American Cinema of the 1910s explore the rapid developments of the decade that began with D. W. Griffiths unrivaled one-reelers. By mid-decade, multi-reel feature films were profoundly reshaping the industry and deluxe theaters were built to attract the broadest possible audience. Stars like Mary Pickford, Charlie Chaplin, and Douglas Fairbanks became vitally important and companies began writing high-profile contracts to secure them. With the outbreak of World War I, the political, economic, and industrial groundwork was laid for American cinemas global dominance. By the end of the decade, filmmaking had become a true industry, complete with vertical integration, efficient specialization and standardization of practices, and self-regulatory agencies.
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