Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve
Penguin Group US, 2008/12/26 - 256 ページ
An accessible and insightful PR guide from a top adviser to the rich and powerful
Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity.
No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad.
His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to:
He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
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Review: Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserveユーザー レビュー - Maureen Flatley - Goodreads
This readable, straightforward, entertaining book from Howard Bragman is the perfect introduction for individuals, businesses, non profits and advocacy groups who want to work with and influence the ... レビュー全文を読む
Review: Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserveユーザー レビュー - Gian Fiero - Goodreads
Howard Bragman, who has represented major companies and hollywood celebrities, has written a book that any aspiring PR professional or any person in need of PR can benefit from. It's replete with ... レビュー全文を読む