Investigating the Angel Funding Process: How Entrepreneur Enthusiasm, Trustworthiness and Venture Attributes Affect Angel Investment Decision Processes
Claremont Graduate University, 2007 - 110 ページ
While most studies on investment criteria have used a retrospective approach, methods in the present study capture investors' perceptions of an entrepreneur and business opportunity during the screening phase. The findings of this study show that perceived trustworthiness of the entrepreneur is the most important attribute of the entrepreneur. Findings also indicate that particular business attributes (e.g., revenue potential, exit route, and management team) are strong indicators of a business opportunity advancing to due diligence. There is evidence that perceptions of both trustworthiness and enthusiasm mediate the relationship between extraversion and investor interest.
レビュー - レビューを書く