Focus Groups: A Practical Guide for Applied Research
SAGE Publications, 2009 - 219 ページ
The Fourth Edition of the bestselling Focus Groups: A Practical Guide for Applied Research offers an easy-to-ready overview of sound focus group practices.
Authors Richard A. Krueger & Mary Anne Casey describe how one can set up and conduct quality and effective focus group interviews. The process depicted is unbiased, non-judgmental and is respectful of all views. It is a deliberate and systematic way of listening that is helpful to public and private organizations as they listen to stakeholders, customers, and employees.
This book cuts through the theory and gives hand-on advice to those who are seeking to actually conduct a focus group. It is most helpful for conducting focus groups for research or evaluation with public, non-profit, educational, health, human service, and religious organizations.
This book is appropriate for a variety of research methods and evaluation courses in departments such as education, sociology, political science, journalism, business & marketing, public administration, and public health.
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Review: Focus Groups: A Practical Guide for Applied Researchユーザー レビュー - Chris Friend - Goodreads
Too simplistic, insufficient outside support/references, and too few examples. I noticed a number of explanations that spent more time on what not to do than what should be done. Comics and drawings ... レビュー全文を読む
Review: Focus Groups: A Practical Guide for Applied Researchユーザー レビュー - Heather - Goodreads
A quick read that can provide some useful tips on conducting focus groups. They give sample scripts, and opening/ending questions which I found to be really great. レビュー全文を読む