Best Small Budget Self-Promotions
North Light Books, 1996 - 130 ページ
Okay, so your budget's ... "challenged." Good thing you're swimming in creativity! But how far can a whole lot of creativity and not much cash take you? Far.
And if you need proof - not to mention a mighty dose of inspiration - here's an inside look at the stand-out promotion work of 39 design studios. You'll see more than 150 low-budget (and no-budget) pieces that made clients stop and take notice, including distinctive identity systems; self-promotions that take an unconventional approach; unforgettable humorous and witty self-promotions; special promotions for holidays and other special occasions; pro bono work that does the designer good, too; and creative collaborations between designers and other professionals - such as photographers, illustrators, copywriters and printers.
You'll learn how each of these designers (from big name creatives to bright new talents) came up with a strong concept and turned it into a powerful, low-cost promotion. Plus you'll find costs and quantities of pieces (and how the budget was kept in line) ... as well as lots of ideas for making your high-ingenuity investments pay off.
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Abney/Huninghake advertising agency Alexander Isley Design Amy Quinlivan announcement annual reports Art Chantry Art Direction Art Directors Club Artworks awards Barry Power Bonauro bono brochure Bryan Peterson Budget business card Christmas Christopher Conerly Communication Arts CopperLeaf copy Copywriting cost creative freedom Cuccio David Betz Design donated Dia Calhoun direct mail DogStar envelope feel graphic design holiday promotion humor idea identity system invitation Jesse Doquilo John DeSantis John Evans John Sayles Jon Flaming Jose Serrano Ken Knight labels letterhead logo Mantels-Seeker Mark 0ldach Mark Evans Mires Design Nancy Doniger paper portfolio postcard Poster Design potential clients printed printer production promotion pieces Quantity recipient Rodney Davidson Romanuck Ronald McDonald House Samata Sandy Weinstein self-promotion Sharon Werner sheet showcase Sommese staff Studio MD T-shirts Takaaki Matsumoto targeted Tharp theme Tin Box Studio tion Varisco visual Wedeen Wendy Lyons Werner Design Werks Winner Koenig