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Onward:

How Starbucks Fought for Its Life Without Losing Its Soul
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329 レビュー
Rodale Books, 2012/03/27 - 384 ページ
In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership
lessons behind the global coffee company's comeback
In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

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ユーザーの評価

星 5 つ
51
星 4 つ
123
星 3 つ
100
星 2 つ
35
星 1 つ
10

Motivating. Great leadership insights. - Goodreads
I have read the introduction and I liked it. - Goodreads
Fast moving (short chapters), energetic, educational. - Goodreads
Some of the storytelling. - Goodreads
Thanks for the insight. - Goodreads
Not the best writing, but a good narrative. - Goodreads

Review: Onward: How Starbucks Fought for Its Life without Losing Its Soul

ユーザー レビュー  - Teresa - Goodreads

Howard Schultz is a creative entrepreneur whose leadership style, management philosophy and writing style resonate with me. He writes about business from the perspective of relational marketing with ... レビュー全文を読む

Review: Onward: How Starbucks Fought for Its Life without Losing Its Soul

ユーザー レビュー  - DC - Goodreads

A book about the lows and highs of a coffeehouse tycoon man who wanted to share a different kind of experience to the world - the Starbucks Experience. Tackles mostly the challenges the Starbucks HQ ... レビュー全文を読む

レビュー全 329 件 »

著者について (2012)

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.
Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.

書誌情報

QR code for Onward
書籍名Onward: How Starbucks Fought for Its Life Without Losing Its Soul
著者Howard Schultz
寄与者Joanne Gordon
版イラスト付き, 再版
出版社Rodale Books, 2012
ISBN1609613821, 9781609613822
ページ数384 ページ
  
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