Who Cares Wins: Why Good Business Is Better Business
Pearson Education, Limited, 2011/11/09 - 180 ページ
Tomorrow's most successful companies will also be the most socially responsible. What's more, in today's intensely social and transparent world, companies that fail to be socially responsible place their very survival at risk. But how can enterprises successfully integrate social responsibility with their fundamental commitment to increasing profitability and shareholder value? In this book, one of the world's most innovative and dynamic CEOs takes on the challenge, and shows exactly how it can be met. Havas Worldwide CEO David Jones offers indispensable practical guidance for ensuring that your business has a positive social and environmental impact while at the same time delighting customers and shareholders alike. Who Cares Wins is replete with examples, both positive and cautionary -- from Evian's award-winning 'roller babies' campaign to BP's Deepwater Horizon oil spill. Jones also offers up-to the- minute guidance on engaging with customers and communicating your firm's commitments through today's most powerful social media. Beyond hope and handwaving, this 100% practical book is written by someone with ultimate bottom-line responsibility -- and it shows.
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Review: Who Cares Wins: Why Good Business Is Better Businessユーザー レビュー - Jorge - Goodreads
Excellent book! Things are changing about the way we do business! A must read book for all Marketeers and business people in general! レビュー全文を読む
Review: Who Cares Wins: Why Good Business Is Better Businessユーザー レビュー - Jason - Goodreads
Nothing too revolutionary in here, but a good statement of principle. It is a little redundant and padded at times, and the self-promotion reaches occasional laughable levels. And, sorry dude, but ... レビュー全文を読む