This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Academy of Marketing activities advertising altematives American Demographics analysis attitudes attributes buyers Chapter choice cognitive competitive competitors consideration set consumer analysts consumer behavior consumer decision process Consumer in Focus Consumer Research consumption experience culture customers develop Dryel Effects evaluation evaluation strategies example expectations feel Figure firms focuses global grocery Hispanic households important income increase individual inﬂuence innovation Intemet involves journal of Consumer journal of Marketing lifestyles loyalty programs manufacturer market segments marketing mix Marketing Research Marketing Science marketing strategies marketplace memory Miami Herald motivation need recognition occur offer opinions organizations perceived percent Pick n Pay problem prod product category promotion purchase decisions reﬂect retailers Roger Blackwell role satisfaction sell shoppers social class Source spend sumers target tion understanding values variables Wal*Mart Wall Street journal