Consumer Behavior

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Harcourt College Publishers, 2001 - 570 ページ
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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

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目次

Chapter
2
INTRODUCTION TO CONSUMER
3
Chapter
8
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著者について (2001)

Roger D. Blackwell is a recently retired Professor of MarketRoger D. Blackwell is a recently retired Professor of Marketing and Logistics from the Fisher College of Business at theing and Logistics from the Fisher College of Business at the Ohio State University. He is also President of Roger Blackw Ohio State University. He is also President of Roger Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, tell Associates, Inc., a consulting firm in Columbus, Ohio, through which he has worked with many of America's most succehrough which he has worked with many of America's most successful companies
Dr. Blackwell was named Outstanding Marssful companies
Dr. Blackwell was named Outstanding Marketing Educator in America by Sales and Marketing Executivesketing Educator in America by Sales and Marketing Executives International and received the Alumni Distinguished Teachin International and received the Alumni Distinguished Teaching Award, the highest award given by the Ohio State Universitg Award, the highest award given by the Ohio State University, and in 2004 he was the first inductee to the Central Ohioy, and in 2004 he was the first inductee to the Central Ohio Marketing Hall of Fame. In 2005, he received three addition Marketing Hall of Fame. In 2005, he received three additional teaching awards, reflecting the depth of knowledge and enal teaching awards, reflecting the depth of knowledge and enthusiasm for teaching that make him a favorite among studentthusiasm for teaching that make him a favorite among students.
s.

Paul W. Miniard earned his B.S., M.A., and Ph.D. at the UnivPaul W. Miniard earned his B.S., M.A., and Ph.D. at the University of Florida and is currently the BMI Professor of Markersity of Florida and is currently the BMI Professor of Marketing at Florida International University. Previously, he waeting at Florida International University. Previously, he was a tenured member of the faculties at the University of Sous a tenured member of the faculties at the University of South Carolina and the Ohio State University
th Carolina and the Ohio State University

James F. Engel earned his B.S. at Drake University and obtaiJames F. Engel earned his B.S. at Drake University and obtained his Ph.D. at the University of Illinois, Urbana. Professned his Ph.D. at the University of Illinois, Urbana. Professor Engel has a distinguished name in the study of consumer bor Engel has a distinguished name in the study of consumer behavior. He was honored by his peers in 1980 as the founder ehavior. He was honored by his peers in 1980 as the founder of the field when he was named one of the first two Fellows of the field when he was named one of the first two Fellows of the Association for Consumer Research. He received a simiof the Association for Consumer Research. He received a similar citation with the prestigious Paul D. Converse Award of lar citation with the prestigious Paul D. Converse Award of the American Marketing Association. These honors were given the American Marketing Association. These honors were given in recognition of his pioneering research (which he began inin recognition of his pioneering research (which he began in 1960), his original role as senior author of this textbook, 1960), his original role as senior author of this textbook, and other forms of leadership
and other forms of leadership

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