Give Yourself a Nudge: Helping Smart People Make Smarter Personal and Business Decisions

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Cambridge University Press, 2020/04/23 - 274 ページ
The best way to improve your quality of life is through the decisions you make. This book teaches several fundamental decision-making skills, provides numerous applications and examples, and ultimately nudges you toward smarter decisions. These nudges frame more desirable decisions for you to face by identifying the objectives for your decisions and generating superior alternatives to those initially considered. All of the nudges are based on psychology and behavioral economics research and are accessible to all readers. The new concept of a decision opportunity is introduced, which involves creating a decision that you desire to face. Solving a decision opportunity improves your life, whereas resolving a decision problem only restores the quality of your life to that before the decision problem occurred. We all can improve our decision-making and reap the better quality of life that results. This book shows you how.
 

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目次

Nudge Yourself to Make Better Decisions
1
Your Decisions and Your Life
10
Making ValueFocused Decisions
23
Defining Your Decision
36
Identifying Your Values
49
Creating Alternatives
80
Identifying Decision Opportunities
117
Obtaining Authorization to Select Alternatives Controlled by Others
141
Becoming a ValueFocused DecisionMaker
165
Enhancing the Quality of Your Life
185
Useful Perspectives on DecisionMaking
213
Appendix Evaluating Alternatives and Making a Decision
230
Notes
246
Index
254
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著者について (2020)

Ralph L. Keeney is Professor Emeritus at the Fuqua School of Business of Duke University, USA. Throughout his career, he has been a professor and consultant on making important decisions for policy makers, businesses, and individuals. He received his Ph.D. from Massachusetts Institute of Technology, is a member of the US National Academy of Engineering, and the author or co-author of several books, including Smart Choices: A Practical Guide to Making Better Decisions (with John S. Hammond and Howard Raiffa, 2015), Value-Focused Thinking: A Path to Creative Decision Making (1992), and Decisions with Multiple Objectives (with Howard Raiffa, Cambridge, 1993).

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