Consumer Behavior

Abnormal and Social activity advertising alternatives American analysis appears approach arousal attitude change basic become brand buyer behavior buying central control unit Chap chapter Cognitive Cognitive Dissonance communication comparison process concept connectionist consumer behavior culture decision processes decision-making desire determine discussed distortion effect evaluation evidence example experience experimental external search factors findings function GO HALT Hovland important individual individual's influence inputs interaction intervening variables Journal of Abnormal Journal of Marketing learning theory market segmentation marketing strategy mass media measure motivation and behavior Nicosia occur patterns perceived perceptual defense PERSONALITY CHARACTERISTICS persuasive predict predispositions presented probably problem recognition purchase reference group reinforcement relevant response result Review role structures scale secondary drives selective distortion selective perception SENSORY RECEPTORS situations social class Social Psychology society stimulus subliminal advertising sumer tachistoscopically tendency threshold tion traits values variables York