Consumer Boycotts: Effecting Change Through the Marketplace and the Media

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Psychology Press, 1999 - 284 ページ
Annotation Despite the increasing incidence of consumer boycotts, relatively little has been published on this controversial form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types and aspects of boycotts from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection.
 

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目次

Boycott Issues and Tactics in Historical Perspective
213
Appendix A The 1966 Consumer Protest as Seen by Its Leaders
227
Appendix B Boycott Observations over Time
247
References
263
Permissions
275
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著者について (1999)

Monroe Friedman is Professor of Psychology at Eastern Michigan University. He is on the editorial boards of the Journal of Consumer Affairs and the Journal of Consumer Policy and is author of A "Brand" New Language: Commercial Influences in Literature and Culture (1991).

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