Consumer Boycotts: Effecting Change Through the Marketplace and the Media
Psychology Press, 1999 - 284 ページ
Annotation Despite the increasing incidence of consumer boycotts, relatively little has been published on this controversial form of social and economic protest. This timely volume fills the knowledge gap by examining boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, Monroe Friedman discusses different types and aspects of boycotts from their historical focus on labor and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection.
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