Consumer Boycotts: Effecting Change Through the Marketplace and the Media

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Psychology Press, 1999 - 284 ページ
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This volume examines consumer boycotts both historically and currently. Drawing on both published and unpublished material as well as personal interviews with boycott groups and their targets, the author discusses different types of boycotts - from their historical focus on labour and economic concerns to the more recent inclusion of issues such as minority rights, animal welfare, and environmental protection. He also documents the shift in strategic emphasis from the marketplace (cutting consumer sales) to the media (securing news coverage to air criticism of a targeted firm). In turn, these changes in boycott substance and style offer insights into larger upheavals in the social and economic fabric of 20th century America.
 

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目次

Boycott Issues and Tactics in Historical Perspective
213
Appendix A The 1966 Consumer Protest as Seen by Its Leaders
227
Appendix B Boycott Observations over Time
247
References
263
Permissions
275
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著者について (1999)

Monroe Friedman is Professor of Psychology at Eastern Michigan University. He is on the editorial boards of the Journal of Consumer Affairs and the Journal of Consumer Policy and is author of A "Brand" New Language: Commercial Influences in Literature and Culture (1991).

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