Oxford University Press, 2001 - 128 ページ
This text tackles the Media and Moving Images requirements of the new National Curriculum at Key Stage 3. The book lays the ground rules for analysis of the key media codes of Written Language, Graphic Images, Film, and Sound, in separate easy-to-use sections. Step-by-step units, featuring a wealth of media materials, show students how language, images and sound are combined to make media texts. Activities move from looking at a single graphic image or news headline to analyzing much larger media texts.
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The Code of Still graphic images
Written language and still graphic images 81
The Code of Sound
accent active advert advertising aimed alliteration answer assonance atmosphere audience body called Camera notes camera shots character close clothing codes colour comes Connotation Construction create decide Denotation describe dialect editing effect emotive event example expressions extract face fact feel figure film frame genre gestures give going graphic signs hand heart impression instrument sounds Interests kind language signs leaflet lighting listen lively Look Macbeth meanings media texts mood moving newspaper objects opening pace particular Paul person photographs picture pitch play position powerful present programme props questions radio reader rhythm scene sentences sequence setting shape signal sound Soundtrack story storyboard strings style TAPE task tell things tone trying verbs viewpoint voice volume Watch World Write written