Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy
Now in paperback, the inside story of "the greatesttransformation of Microsoft since it became a multinationalcompany"
Marshall Phelps's remarkable eyewitness story offers lessons forany executive struggling with today's innovation and intellectualproperty challenges. Burning the Ships offers Phelps'sdramatic behind-the-scenes account of how he overcame internalresistance and got Microsoft to open up channels of collaborationwith other firms.
There are lessons in this book for executives in everyindustry-most especially on the role that intellectual property canplay in liberating previously untapped value in a company andopening up powerful new business opportunities in today's era of"open innovation." Here is a powerful inside account of the dawn ofa new era at what is arguably the most powerful technology companyon earth.
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LibraryThing Reviewユーザー レビュー - deldevries - LibraryThing
Written by insiders and "should" tell the story about how Microsoft opened up to collaborate with others. Rather than an insider story, it feels a bit more like a rehash of press releases and the details of the time. Doesn't seem very good at providing many insights レビュー全文を読む
LibraryThing Reviewユーザー レビュー - PLReader - LibraryThing
An informative discussion of open source vs proprietary software and the future relationships between them. The comparison of IBM, Novell and other cultures with Microsoft was particularly interesting. レビュー全文を読む