Market Organization: An Introductory Course (Classic Reprint)Fb&c Limited, 2018/01/12 - 524 ページ Excerpt from Market Organization: An Introductory Course The authors have had three reasons in mind for under taking the present work: (i) the dynamic situation with respect to marketing requires frequent, up-to-date presenta tion; (2) the architectural 'design of the book is a new and, we believe, a useful approach to a course in marketing; (3) current writings in the field of marketing are so voluminous and contradictory that a winnowing of some of the wheat from some of the chaff has seemed worth while. In all marketing there is a group of functions which must be performed. The method of performance will differ somewhat for different commodities, but an appreciation of the functions seems essential to an understanding of market 1ng. Variations between the institutions which grow up for the handling of each commodity result from these differences between the commodities themselves. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works. |
