Market Organization: An Introductory Course (Classic Reprint)

Fb&c Limited, 2018/01/12 - 524 ページ
Excerpt from Market Organization: An Introductory Course

The authors have had three reasons in mind for under taking the present work: (i) the dynamic situation with respect to marketing requires frequent, up-to-date presenta tion; (2) the architectural 'design of the book is a new and, we believe, a useful approach to a course in marketing; (3) current writings in the field of marketing are so voluminous and contradictory that a winnowing of some of the wheat from some of the chaff has seemed worth while.

In all marketing there is a group of functions which must be performed. The method of performance will differ somewhat for different commodities, but an appreciation of the functions seems essential to an understanding of market 1ng. Variations between the institutions which grow up for the handling of each commodity result from these differences between the commodities themselves.

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