Consumer BehaviorDryden Press, 1986 - 633 ページ |
目次
Part One INTRODUCTION AND OVERVIEW | 1 |
AN OVERVIEW | 21 |
PROBLEM RECOGNITION | 43 |
著作権 | |
他の 21 セクションは表示されていません
多く使われている語句
activities Advances in Consumer Advertising Age Ahtola alternative evaluation American Marketing Association analysis appear approach Association for Consumer attitude attributes beliefs brand buyer buying behavior chapter characteristics choice classical conditioning cognitive communications component consumer analysts consumer behavior Consumer Research consumerism culture customers decision process Demographics developed diffusion of innovations economic effects evaluative criteria example factors Figure Fishbein groups Hispanic households impact important income increase individual industrial information processing innovation involvement Journal of Consumer Journal of Marketing Journal of Retailing life-styles major market segments Marketing Research mass media measures motivation norms opinion leaders opinion leadership organization organizational buying perceived percent person persuasion population problem recognition programs Psychology purchase refers response role Saab shoppers situation social class Source stimulus strategy sumer Talarzyk target theory tion understanding values variables women