Election Campaigning in East and Southeast Asia: Globalization of Political Marketing

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Christian Schafferer
Ashgate Publishing, Ltd., 2006 - 156 ページ
At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization.
 

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目次

Electoral Campaigning in Japan
11
Electoral Campaigning in Taiwan
29
Electoral Campaigning in Malaysia
55
Electoral Campaigning in the Philippines
79
Is There an Asian Sty le of Electoral Campaigning?
103
Bibliography
141
Index
155
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著者について (2006)

Christian Schafferer is Associate Professor of International Trade at The Overseas Chinese Institute of Technology in Taiwan. His research interests include East Asian politics and the globalization of political marketing. He has authored numerous articles and books on the subject of politics and election campaigning in Asia.

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