Election Campaigning in East and Southeast Asia: Globalization of Political Marketing
At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization.
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2004 presidential election a-bian Asia Asian broadcast cable television campaign period campaign strategy changes Chen Shui-bian Cheng Commission on Elections Communication contested democracies Democratic Party economic election commission election law electoral campaigns Electoral Reform electoral roll Electoral Studies electoral system Grand National Party Huang increased Internet issues Japan Japanese KMT's Koenkai Kotler Lakas Liberal Party Lien Chan lower house election machinery major Malaysia Manila Marcos mass media media outlets Moreover national elections Nationalist People's Coalition networks newspapers opinion polls opposition candidates opposition parties organizations parliamentary election party's PDP-Laban People's percent Philippines Pilipino Plasser plurality policies political ads political advertising political marketing political parties politicians popular President presidential election Press rallies Ramos regime Report restrictions single-seat constituencies social South Korea survey Table Taipei Taipei County Taiwan UMNO voters voting behavior Watanuki