Persuasion: how Opinions and Attitudes are Changed

Abnorm acceptable actually advertising agree answer appeal arguments asked attempt attitude change attitudes audience behavior belief better characteristics college students communication conclusions control group credibility critical desired direction discussion effect evidence example expected experiment experimental exposed exposure factors facts favorable feel Findings followed girls give hear heard hypothesis idea immediately important increase individual influence intelligence interest issue judgments kind later learning lecture less material means measured meeting ment method motives negative norms opinion change person persuasion position possible presented production propaganda Psychol psychology questionnaire questions rated reasons recorded responses scientists showed side situation social Specimen studies speech statement strong studies subjects survey talk tested things third thought tion topic understanding violated weak week York