Principles of MarketingMacmillan, 1924 - 570 ページ |
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advantages advertising agencies agricultural Alfred Marshall associations basis bills of lading bought brand brokers Bureau buyers cash cent central market chain store Chap Cherington Chicago cities commodities competing competition competitors consumer consumption coöperative cost cotton customers dealers delivery demand creation department stores direct marketing discussion distribution duction Economics efficiency eliminated exchange expense fact factories facturer farm products farmers Federal Trade Commission final financing fruit functions future contract grade grain grocery growers handle important increased individual industry involved jobber jobbing jobbing houses lower prices mail order house manu manufac manufacturer manufacturer's market risks merchandise merchants methods middlemen mills operating organization particular price-maintenance problems profit purchase quantities raw materials result retail retail stores risk sales efforts seller selling shipment shipped shippers sold sometimes standards staple storage sumer supply tend tion transportation ucts unit stores usually warehouse wheat wholesale market