Revenue Management: A Path to Increased Profits

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Business Expert Press, 2011 - 145 ページ

Presents the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is added to the existing marketing, modeling, and industry-specific literatures.

Only a handful of references exist in the accounting/finance literatures at this time. The reader will benefit from a comprehensive understanding of the field of revenue management, its history and applications, and its extensions to a variety of business types, as reflected in the various literatures of this field. These will be then integrated with managerial accounting and finance concepts so that the reader has a framework for the analysis of revenue management decisions.

 

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目次

Introduction to Revenue Management
1
Applications of Revenue Management
9
Tools for Analysis of Revenue Management
19
Tools for Analysis of Revenue Management Continued
31
Revenue Management and Capacity Analysis
39
Revenue Management and the Theory of Constraints
51
Elements of Pricing
67
Revenue Management Techniques
79
Customer Reactions to Revenue Management Techniques
99
Assessing the Profi tability of Customers
111
Making Revenue Management Decisions
117
The Future of Revenue Management
125
Notes
129
References
135
Index
141
著作権

Relating Revenue Management to Customer Value
91

他の版 - すべて表示

Revenue Management: A Path to Increased Profits
Ronald J. Huefner
プレビュー不可 - 2011

多く使われている語句

100 footstools 200 end tables activity-based costing agement airlines analyze applications of revenue auction based pricing buyers capacity utilization chapter common company’s competitors consideration consumer consumer surplus contribution margin analysis cost management cost reduction cost structure cruise customer value customer’s decrease demand different prices differential pricing discount example fare fees firm fixed costs flight Goldratt golf courses income increased revenues industries initial inventory involves limited lower prices Management Revenue Markdowns measure ment merchandise minutes needed nonproductive offered operating leverage opportunity cost options passenger physical capacity price change price elasticity price increase price reductions product or service profit purchase requires restaurant retail revenue growth revenue management decisions revenue management techniques seats seller selling sold Southwest Airlines supplier surcharges term theory of constraints throughput tion tomers TurboTax typically unit utilization variable costs yield management

著者について (2011)

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

書誌情報

書籍名Revenue Management: A Path to Increased Profits
Business Expert Press Managerial Accounting collection, ISSN 2152-7113
Managerial accounting collection
著者Ronald J. Huefner
出版社Business Expert Press, 2011
ISBN1606491415, 9781606491416
ページ数145 ページ
  
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