Election Campaigning in East and Southeast Asia: Globalization of Political MarketingChristian Schafferer Routledge, 2017/05/15 - 166 ページ At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties. |
目次
1862 | |
Electoral Campaigning in Japan | 1876 |
Electoral Campaigning in Taiwan | 1894 |
Electoral Campaigning in Malaysia | 1921 |
Electoral Campaigning in the Philippines | 1945 |
Is There an Asian Style of Electoral Campaigning? | 1968 |
Bibliography | 2001 |
他の版 - すべて表示
多く使われている語句
a-bian Asia Asian broadcast campaign period campaign practices campaign strategy changes Chen Shui-bian Cheng Commission on Elections contested countries democracies Democratic Party election commission election law elections in Malaysia electoral campaigns Electoral Reform electoral roll Electoral Studies electoral system Freedom House Grand National Party Huang increased Internet issues Japan Japanese Kilusang Bagong Lipunan Koenkai Lakas Liberal Party Lien Chan lower house election machinery magazine major Malaysia Manila Marcos mass media media outlets Moreover national elections networks newspapers opinion polls opposition candidates opposition parties organizations parliament seats parliamentary election party’s People’s percent Philippines Pilipino Plasser plurality policies political ads political advertising political marketing political parties politicians popular President presidential election Press rallies Ramos Report restrictions single-seat constituencies social South Korea Southeast survey Table Taipei Taipei County Taiwan UMNO voters voting behavior Watanuki