Consuming Subjects: Women, Shopping, and Business in the Eighteenth Century
Columbia University Press, 1997 - 185 ページ
"An insightful examination of the history of the female shopper, Consuming Subjects explores the origins of current ideas about women and consumerism, calling into question the 'natural' link between women and the commodities they buy. While previous scholars have considered the nineteenth-century department store and arcade as the crucial place for understanding the emergence of the modern female consumer, Kowaleski-Wallasce argues that it is the eighteenth century that yields a keener understanding of the foundations of contemporary cultural practices. By focusing on the eighteenth century, she develops a clear sense of how women's appetite was diverted toward goods; how shopping became gendered as feminine; and how women's bodies became configured in relation to consumerism. The book is organized around three aspects of consumption. 'The Tea Table' illustrates the disciplining of the female body and its potential for unruliness. 'Shopping' concerns a female consumer who is both compliant and insatiably desirous. 'Business' explores a gender differentiation which excludes women as wanton, irregular, and inconstant and defines 'business' as male. Consuming Subjects is concerned with eighteenth-century literary texts; with social spaces like the tea table; and with material objects like porcelain and fine china. Kowaleski-Wallace links the rise of shopping to the appearance of modern pornography; like pornography, shopping embodies a cultural fantasy, claiming to locate and control female' pleasure.'"--Book jacket.
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Commodities 7 3
Shops and Shoppers
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American Girls appears appetite argue becomes behavior Bernard Mandeville Birkett British Burney Burney’s Camilla Clarissa commodity consumer culture consumerism consumption Defoe desire discipline discourse discursive construction discussion display disruptive dolls domestic economic eighteenth century English example female body female consumer female subjectivity feminine feminist feminized Frances Burney gaze gender George Lillo Hanway historians history of china ideological important Jonas Hanway kind labor Lady Juliana lascivious London Lovelace luxury male Mandeville masculine material mercantile metaphor Millwood Mittin modern pornography nature NewYork notion novel one’s Oxford University Press participate particular Peter Motteux pleasure poem polemic political porcelain pornography production prostitution relation Richardson ritual Rowlandson scene semiotic square sense sexual shift shopper Simon Mason Sinclair slave social society space sugar suggests sumer taste tea drinking tea table texts tion trade Tradesman trope Venus Xtravaganza vols woman women women’s business writes