On Message: Communicating the CampaignPippa Norris SAGE Publications, 28 мая 1999 г. - Всего страниц: 218 To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences. |
Другие издания - Просмотреть все
On Message: Communicating the Campaign Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko Ограниченный просмотр - 1999 |
On Message: Communicating the Campaign Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko Ограниченный просмотр - 1999 |
Ссылки на эту книгу
Politische Kommunikation: theoretische Ansätze und Ergebnisse empirischer ... Winfried Schulz Недоступно для просмотра - 2008 |
Europeanised Politics?: European Integration and National Political Systems Klaus H. Goetz,Simon Hix Недоступно для просмотра - 2001 |