On Message: Communicating the CampaignSAGE Publications, 23 июл. 1999 г. - Всего страниц: 218 To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences. |
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On Message: Communicating the Campaign Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko Ограниченный просмотр - 1999 |
On Message: Communicating the Campaign Pippa Norris,John Curtice,David Sanders,Margaret Scammell,Holli A Semetko Ограниченный просмотр - 1999 |
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1997 British Election 1997 general election agenda-setting April audience balance BBC1 Blair Britain British Election Campaign British Election Study British General Election broadsheet Campaign panel survey cent changes in party Chapter civic engagement Conservative Party content analysis coverage Curtice Dennis Kavanagh economy Election Campaign panel electoral Europe Eurosceptic evidence experimental exposure favourable headlines impact important influence interview issue agenda issue salience John Major Labour support Liberal Democrats London major parties manifesto Margaret Scammell measured Media Agenda messages monitored negative neutral official campaign opinion polls paper partisan partisanship party election broadcasts party policies party preferences party support party's political communications political knowledge polling day positive post-test pre-test press releases priorities programmes public opinion readers regular reported respondents Roger Jowell score Semetko significant sleaze Source stop-watch stories strategy switch Table tabloid television Tony Blair Tory variables viewers voters watched Wave
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Politische Kommunikation: theoretische Ansätze und Ergebnisse empirischer ... Winfried Schulz Недоступно для просмотра - 2008 |
Europeanised Politics?: European Integration and National Political Systems Klaus H. Goetz,Simon Hix Недоступно для просмотра - 2001 |