Privileging the Privileged: Gender in Indian Advertising

advertising team Aishwarya Rai ANALYSIS Association for Christian background Bajaj Barbie beautiful become Boroline Business India Chennai child cited Code colour Communication cultural dependent described Devasia Development doll dress employed women ensure Fabrics fair female Femina feminine Feminist gender girls grooming hand Hindu Hindware homemaker household housekeeping human husband Ibid India Today Indian Express Indian women inequity issues July June Kumar look male man's marriage Mass Media men's Miss World models mother Non-Sexist Language number of ads patriarchal PCQuest person photograph picture portray women portrayal of women product advertised Ray-Ban responsibility role Saris says September 1994 sex object sexist sexuality shirt shows skin smiling social society Sportstar Sri Lanka Status of Women suit Sunglasses target TATA Indicom traditional violence visual washing machine wear wife Woman stereotyped woman's body women's magazines words young woman