Recentering Globalization: Popular Culture and Japanese Transnationalism
Duke University Press, 2002/11/08 - 286 ページ
Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region.
Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan.
Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.
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Popular Culture and Japanese Transnationalism Koichi Iwabuchi.
Acknowledgments This book is based on my Ph.D. dissertation submitted to
University of Western Sydney Nepean in 1999, which was awarded the best Ph.D
dissertation prize ...
Recently, however, the spread of Japanese popular culture in East and
Southeast Asia has advanced a stage further. The Japanese and other Asian
media industries are systematically and collaboratively promoting a wider range
of Japanese ...
studies of the asymmetrical bilateral consumption of Japanese and other Asian
popular culture. The analysis will show the various ways in which burgeoning
popular culture flows have given new substance to the ambiguous imaginary
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Cultural globalization reconsidered
The discourse on Japan in the global cultural flow
3 Localizing Japan in the booming Asian markets
Japanese TV dramas in Taiwan
Nostalgia for different Asian modernity
6 Japans Asian dreamworld