Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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Popular Culture and Japanese Transnationalism Koichi Iwabuchi. America . Recently , however , the spread of Japanese popular culture in East and Southeast Asia has advanced a stage further . The Japanese and other Asian media industries ...
... Japanese contemporary culture . Said argues that " Miyoshi diag- nosed a new ... cultural discourse " ( 400 ) . For Said , Japan is “ extraordinarily ... Japanese modernity , which has been constructed under an unambiguous Western ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. the beginning along with the proliferation of media space in Asia has resulted in a dramatic increase in the demand for Japanese programs throughout the 1990s ( e.g. , Nihon ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. studies of the asymmetrical bilateral consumption of Japanese ... cultural neighbors . Across the Asian region , vast urban spaces have emerged in the last few decades . There ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. which have little to do with contemporary Japanese ... cultural identity has been con- structed in an essentialist manner through the country's conscious self- Orientalizing ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |