Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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Popular Culture and Japanese Transnationalism Koichi Iwabuchi. Introduction : The 1990s — Japan's return to Asia in the age of globalization Something unexpected has happened . Japan is beloved in Asia ! To whit : " Export machine — While ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. America . Recently , however , the spread of Japanese popular culture in East and Southeast Asia has advanced a stage further . The Japanese and other Asian media industries ...
... export hours of Japanese TV programs has increased from 2,200 in 1971 to ... cultural prod- ucts to East and Southeast Asia induced me to problematize widely held assumptions about ... Japanese and other Introduction : Japan returns to Asia 5.
... cultural mixing and infiltration of these messages ; it effectively ... Japanese transnational cul- tural power is highlighted . The growing Japanese interest in its cultural export ... Japan returns to Asia 17.
... Japanese nationalistic discourse . In the 1990s , this capacity was ... cultural export , as they occur within the context of accelerated ... Japan returns to Asia 19.
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |