Recentering Globalization: Popular Culture and Japanese Transnationalism
Duke University Press, 2002/11/08 - 286 ページ
Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region.
Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan.
Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.
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Japan is represented and represents itself as culturally exclusive, homogeneous,
and uniquely particularistic through the operation of a strategic binary opposition
between two imaginary cultural entities, ''Japan'' and ''the West.'' This is not to ...
''Datsua ny ̄u ̄o'' (Escape Asia, enter the West) is a well-known late-nineteenth-
century Japanese slogan which first articulated Japan's will to become a modern
imperial power, not to be colonized by the West through the e√ort of de- ...
The most famous one is ''Datsu ̄o ny ̄uo'' (Escape the West, enter Asia), an
inversion of ''Datsua ny ̄u ̄o.'' Others, cautious of excluding the United States,
advocate ''Ny ̄u ̄o ny ̄ua'' (Enter the West and Asia), ''Datsua ny ̄uy ̄o'' ...
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Cultural globalization reconsidered
The discourse on Japan in the global cultural flow
3 Localizing Japan in the booming Asian markets
Japanese TV dramas in Taiwan
Nostalgia for different Asian modernity
6 Japans Asian dreamworld