Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... West in cultural discourse " ( 400 ) . For Said , Japan is “ extraordinarily symptomatic " of a distorted modernity ... Western imperialism and culture — and his evaluation of Japanese modernity , which has been constructed under an ...
... Western morality transmitted through the media . In those countries , the globalization of the media bears witness to the impossibility of rigidly guarding national boundaries against foreign ( mostly Western ) media inva- sion ...
... Western cultural influences are disjunctively intermingled with each other . The " Japan – Asia – the West " triad The relative lacuna of discussion on Japanese transnational cultural power in Asia is not simply contingent , but ...
... Western Orientalism and Japan's self- Orientalism effectively works only when Japanese cultural power in Asia is subsumed under Japan's cultural subordination to the West — that is , when Japan's peculiar position as the only modern ...
... West ) is a well - known late - nineteenth - century Japanese slogan which first articulated Japan's will to become a modern imperial power , not to be colonized by the West through the effort of de- Asianization . “ Datsua nyūō ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |