Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... argues that " Miyoshi diag- nosed a new problematic for culture as corollary to the country's staggering financial resources , an absolute disparity between the total novelty and global dominance in the economic sphere , and the ...
... argues that “ the Japanese . . . find it a strange notion that anyone can ' become Japanese , ' and they put Japanese culture on exhibit , in the framework of organized inter- national contacts , as a way of displaying irreducible ...
... argues that there were two major approaches to Asia in prewar Japan . One was datsua ( escape from Asia ) and the other was kō ( expressing Asian solidarity in resisting Western imperial domination ) . Takeuchi ( 1993 , 103 ) points out ...
... argues , Japan has long been imprisoned within a never - ending " postwar " which is mainly constructed by its relation to the United States . Thus , its war memory has been persistently imagined in terms of its own victimhood . Japan's ...
... argues that what is required for the present chaotic world— where neither Western universal hegemony nor modern principles such as functionalism , rationalism , efficiency , and unity any longer produce cen- tripetal forces — is the ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |