Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... capitalist modernity has given birth to various modes of indigenized modernities, in such a way that they have become a source for the articulation of a new notion of Asian cultural commonality, di√erence, and asymmetry. I will ...
... capitalism in the region. As Dirlik (1994, 51–52) argues: ''What makes something like the East Asian Confucian revival ... capitalist narrative.'' No matter how ''Asian'' values are emphasized as a key to the economic growth in Asia, 14 ...
... capitalism signifies a transnational configuration wherever the global spread of Western-origin capitalism has made ... capitalist modernity has destabilized the exclusive equation of modernity with the Western world. The experience of ...
... , the simultaneous achievement of capitalist modernity by several Asian nations has made it clear that the subtle cultural mixing of ''the local'' and ''the foreign'' (the West) is not exclusively Introduction: Japan returns to Asia 17.
... capitalism. Being unequal in their e√ect, transnational media and cultural flows have had contradictory impacts on Japan's engagement with ''Asia.'' The analysis of these cultural dynamics will highlight both the rupture as well as the ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |