Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... promoting a wider range of Japanese popular culture for the routine consumption of youth in various markets in East and Southeast Asia . Many youth feel a more intensive sympathy with the romance in Japanese TV dramas , or with the ...
... promotion of commercial exports of Japanese TV programs ( Japanese Ministry 1997 ) . The significant potential of Japanese TV exports to Asian markets has thus come to be widely recog- nized both within and outside Japan in the 1990s ...
... promoting such a cultural - exchange policy was less to promote a grassroots dialogue by seriously engaging the issue of Japan's war responsibility than to further Japan's economic interest by smoothing the way for the expansion of ...
... promoted the flow of intraregional media and popular culture within East and Southeast Asia . These popular cultural forms are undoubt- edly deeply imbricated in U.S. cultural imaginaries , but they dynamically rework the meanings of ...
... promoted by the multidirec- tional flow of information and images , and by the ongoing cultural mixing and infiltration of these messages ; it effectively disregards nationally demar- cated boundaries both from above and below , the ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |