Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... tion of media and cultural flows in Asian markets , dramatically increasing the circulation of Japanese popular culture in the region and driving hith- erto domestically oriented Japanese cultural formation to become more extroverted ...
... tion into , and a subtle exploitation of , Western Orientalist discourse ( see Sakai 1989 ; Iwabuchi 1994 ; Ivy 1995 ; Kondo 1997 ) . Japan is represented and represents itself as culturally exclusive , homogeneous , and uniquely par ...
... tion is the process by which the relatively separate areas of the globe come to intersect in a single imaginary ' space ' ; when their respective histories are convened in a time - zone or time - frame dominated by the time of the West ...
... tion and consumption . The transnational cultural flow in East and Southeast Asian regions is , though admittedly uneven , becoming more multilateral . The increasing intra - Asian cultural flow precipitates ( asymmetrical ) con ...
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目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |