Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... cultural power relations . These questions appeared even more significant because the diffusion of Japanese media ... transnational media / cultural flows , as well as the spread of Japanese popular culture in the region , all joined ...
... cultural commonality , difference , and asymmetry . I will elucidate how the transnational ... power in Asia is not simply contingent , but implicated in the shift in ... culture which have little to do with contemporary Japanese urban culture ...
... cultural power made it at all possible for Japan to differentiate itself from other " backward " Asians . As I will ... transnational cultural power , reveals the shift in Japanese cultural orientation . In prewar Japan , Japanization ...
... transnational configuration wherever the global spread of Western - origin ... cultural boundaries implausible and tenuous ( e.g. , Appa- durai 1996 ... power relations in a West - dominated modern history . However , the historical ...
Popular Culture and Japanese Transnationalism Koichi Iwabuchi. indigenizing modernity under Western cultural ... power of geographically specific Asian nations . The trichotomy , " Asia ... transnational is " more humble , and often a more ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |