Recentering Globalization: Popular Culture and Japanese TransnationalismDuke University Press, 2002/11/08 - 286 ページ Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. |
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... Asian youth says ' We love Japan ' — Japanese popular culture such as fashion and TV dramas deeply penetrates Asia ... countries since it was first broadcast in 1983–84 . While its distribution has been limited to mostly non - Western ...
... Asia has advanced a stage further . The Japanese and other Asian media industries are systematically and ... countries seemed to me a provocative and contentious issue in light of Japan's colonialist past and lingering economic ...
... Asian countries has led to the intensifica- tion of media and cultural flows in Asian markets , dramatically increasing the circulation of Japanese popular culture in the region and driving hith- erto domestically oriented Japanese ...
... Asian satellite broadcasting , such as STAR TV in 1991 , the idea of the actual and simultaneous reach of the same ... countries , the globalization of the media bears witness to the impossibility of rigidly guarding national boundaries ...
... Asian countries , but its impact extends well into the cultural sphere . Japan began explicitly and positively reasserting its Asian identity in the early 1990s after a long retreat following the defeat of World War II . The cultural ...
目次
1 | |
Cultural globalization reconsidered | 23 |
The discourse on Japan in the global cultural flow | 51 |
3 Localizing Japan in the booming Asian markets | 85 |
Japanese TV dramas in Taiwan | 121 |
Nostalgia for different Asian modernity | 158 |
6 Japans Asian dreamworld | 199 |
Notes | 211 |
References | 233 |
Index | 261 |